Lead Nurturing – Beyond the Toolset Preview

To view this webinar: http://www.readytalk.com/webinar-series/events/lead-nurturing—-beyond-toolset-1202

Lead nurturing is a buzzword in marketing right now, but what does it really mean? Join Kelly Hall, of 90octane, for an in-depth look at the strategic process involved in nurturing a potential prospect into a sales-ready lead — with or without the help of marketing automation platforms.

You’ll learn:

1) What lead nurturing really means
2) How lead nurturing can be used throughout the customer lifecycle
3) How to tell if you need a marketing automation platform
4) The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
The top 10 tips to get your lead nurturing program off the ground

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