To view this webinar: http://www.readytalk.com/webinar-series/events/lead-nurturing—-beyond-toolset-1202
Lead nurturing is a buzzword in marketing right now, but what does it really mean? Join Kelly Hall, of 90octane, for an in-depth look at the strategic process involved in nurturing a potential prospect into a sales-ready lead — with or without the help of marketing automation platforms.
1) What lead nurturing really means
2) How lead nurturing can be used throughout the customer lifecycle
3) How to tell if you need a marketing automation platform
4) The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
The top 10 tips to get your lead nurturing program off the ground