Lead Nurturing Tactics with Jen Doyle (Marketing Research in Action, Episode #3)

Discussing research from the 2012 B2B Marketing Benchmark Report — http://bit.ly/M0MjeP (free excerpt) — ,en Doyle, Senior Research Manager, MECLABS, and Daniel Burstein, Director of Editorial Content take a look at effective lead nurturing tactics, lead nurturing frequency, and the lead generation ROI marketers can expect from lead nurturing

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